Description
Known as the first company to ever advertise intimate apparel (during the 1930s), Maidenform.com is still keeping up with the times through its website. Shoppers can enjoy the site's non-provocative design, its up-to-date product listings, and also get some fascinating background on the origins of the brassiere. Who could have envisioned the current multi-million dollar business when in the 1920s Enid Bissett first sewed a piece of elastic between two scraps of cloth? At that time, she was a partner with Ida Rosenthal in their dress shop. Ida's husband, William, improved on that design and created the Maidenform brassiere. In 2003, the company celebrated its 80th anniversary. Today, shoppers can easily shop for any of the company's products online, including its top brands: Maidenform (bras and panties), Lilyette (for full figures) and Flexees (for body control).
More than just a list for new intimate wear products, the site offers valuable benefits such as which type of garment to wear with what outfit; how to determine proper bra sizes; and Club M, a members-only chance to receive special offers. It also has a special bridal page for those sometimes hard-to-find bustiers and strapless bras. The search function allows you to search by keyword or style number; it would also be very handy if it would allow for searches by size. Be sure to take a quick look at its clearance page for recent closeouts. Free shipping with orders more than $100.
